Program Overview
The master’s program in Business Administration at China University of Petroleum (East China) traces its origins back to the Industrial Economics major established in 1956. Between 1998 and 2006, the University was successively authorized to grant master’s degrees in three second-level disciplines: Enterprise Management, Technology Economics and Management, and Accounting. In 2006, it was formally approved to offer a first-level master’s program in Business Administration. The University was granted the right to offer the MBA program in 2009 and the MPAcc program in 2010. Both programs passed the national assessment in 2015. In 2020, the interdisciplinary doctoral program in Energy Economics and Management was newly established under this discipline.
The program emphasizes alignment with international academic norms and the development of students' capacity for scholarly innovation. With three research tracks—Corporate Strategy and Sustainable Development, Marketing and Service Management, and Organization and Human Resource Management—the program is committed to excellence through integration. Supported by national initiatives such as the “Project 211,” the “985 Innovation Platform,” and the “Double First-Class” construction plan, the School continues to deepen discipline development, enhance its energy-oriented characteristics, build a strong faculty, and establish specialized labs and platforms for international academic exchange.
Program Objectives
This program aims to cultivate high-level, research-oriented professionals with well-rounded development in moral character, intellect, physical health, aesthetics, and practical ability. Graduates are expected to possess:
§ A strong sense of social responsibility and ethical conduct;
§ Solid theoretical grounding in economics and management;
§ Broad humanistic knowledge and an international perspective;
§ A deep understanding of research frontiers and major issues in business administration;
§ Mastery of fundamental research methods and interdisciplinary awareness;
§ Familiarity with the management characteristics of energy enterprises;
§ Proficiency in business intelligence (BI), data processing, and decision support tools;
§ Strong critical and innovative thinking, as well as the ability to independently generate creative academic outcomes.
Research Areas
| No. | Research Area | Description |
1 | Corporate Strategy and Sustainable Development | This track focuses on strategic analysis, strategic choice, implementation, and evaluation. It systematically examines the interaction between external opportunities and threats, industry competition, and internal resources and capabilities, at both the business and corporate strategy levels. Research perspectives include classic strategic theory, mergers and acquisitions, strategic alliances, and application-oriented strategic tools. It emphasizes integrating corporate social responsibility and innovation into business strategy to advance sustainable development, particularly in environmentally sensitive industries. |
2 | Marketing and Service Management | This area explores the relationship between enterprises and markets, investigating marketing philosophy, mechanisms, and methods. Topics include customer value and satisfaction, marketing strategy and planning, consumer behavior analysis, product development and pricing, distribution channel management, integrated marketing communication, and performance evaluation. The research also focuses on cutting-edge themes such as service marketing, digital marketing, big data-driven marketing, green marketing, and social commerce. |
3 | Organization and Human Resource Management | This track studies individual, team, and organizational behavior, particularly in the context of interactions with the external environment. It systematically explores behavioral patterns across organizational levels and supports applied research in talent acquisition, development, retention, and utilization. Special attention is given to emerging organizational forms (e.g., platform-based organizations), team dynamics, and the contextualized characteristics of high-performance organizations and leadership in China. |
Study Format and Duration
The academic master’s program combines coursework, research training, and academic exchange, and is conducted under individual or team-based supervision models.
It is offered primarily as a full-time program.
· Standard duration: 3 years
· Maximum duration: 5 years
